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Industry analysts are projecting robust opening figures for the forthcoming concert film Taylor Swift: The Eras Tour, which is slated for theatrical release on October 13. Preliminary data from the National Research Group (NRG) suggests that the film could generate as much as $75 million domestically in its opening weekend. Some insiders believe that the film has the potential to surpass the $100 million mark, with estimates reaching as high as $125 million. It is important to note that tracking financial outcomes for a concert film presents unique challenges, given that such films are relatively uncommon in the marketplace. For comparison, NRG initially projected an opening of $75 million for the film Barbie, which eventually grossed an unprecedented $162 million.
In a surprising development, AMC Theatres announced in late August that it had acquired the distribution rights to the concert film. This is an unconventional step for the theater chain, which is the largest in both the United States and globally. AMC is collaborating with Variance Films to manage bookings for the movie across competing theater circuits.
The announcement comes as a positive development for the theatrical exhibition industry, which has been grappling with delays in film releases due to ongoing strikes among writers and actors. For instance, Sony’s Kraven the Hunter, initially scheduled for an October 6 release, has been pushed to August of next year, and Warner Bros. and Legendary’s Dune: Part Two has been rescheduled from November 3 to March 2024.
The film chronicling Taylor Swift’s Eras Tour aspires to become a cultural milestone, drawing comparisons with the high-performing Barbie film, which primarily attracted a female audience. Several films with moderate budgets have strategically moved their release dates to avoid competing directly with Taylor Swift: The Eras Tour.
However, it is worth noting that this project is a concert film and will not have a continuous daily screening schedule. Instead, it is expected to be shown over several weekends. Analysts are particularly interested in observing how revenues will be distributed across the film’s screening days.
Taylor Swift Eras Tour Movie Tracking To Open 100M
With the possibility of becoming the highest-grossing concert film in its debut weekend, Taylor Swift: The Eras Tour has set high expectations within the industry. Currently, the record for lifetime domestic earnings for a concert film is held by 2011’s Justin Bieber: Never Say Never, which generated $73 million domestically and an additional $26 million internationally, totaling $99 million worldwide. Michael Jackson’s 2009 film This Is It garnered $72.1 million in North America and $181.9 million globally.
