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Scarlett Johansson has long been known for her captivating performances on screen, but in 2022, she ventured into the world of beauty with her very own skincare brand, The Outset. Designed for those seeking clean, uncomplicated skincare solutions, Johansson’s line focuses on simplicity and sustainability while delivering powerful results. Whether you’re a die-hard fan of her work or simply curious about her brand, these 10 fascinating facts will give you a closer look at what makes The Outset stand out in the crowded beauty industry.
Click through to discover more about Scarlett Johansson’s mission, the inspiration behind The Outset, and the plant-based, cruelty-free products that are redefining modern skincare.
1. Launched in 2022
Scarlett Johansson took the beauty world by storm when she launched The Outset in March 2022. After over a decade of representing well-known beauty brands, she decided to step into the spotlight with her own venture. Her goal was to create a skincare line that reflected her personal philosophy of beauty: simple, clean, and accessible to all. The launch of The Outset was highly anticipated, not only because of Johansson’s star power but also due to the promise of something different—effective products that didn’t overwhelm with complexity.
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2. Clean Beauty Philosophy
The Outset is built on a clean beauty philosophy, free of harsh chemicals like parabens, phthalates, sulfates, and synthetic fragrances. Scarlett Johansson believes that skincare should support the skin’s natural balance, not disrupt it with aggressive ingredients.
The brand’s minimalistic approach means fewer ingredients, but each one is selected for its proven benefits. The focus is on gentle formulations that cleanse, hydrate, and protect without stripping the skin of its natural oils. This philosophy is a response to Johansson’s personal experiences with products that were too harsh for her sensitive skin.
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3. Inspired by Personal Experience
Johansson’s skincare struggles deeply influenced The Outset. For years, she dealt with sensitive skin prone to breakouts and irritation, making it difficult to find products that worked without causing adverse reactions. This led her to envision a line of products that were both effective and gentle—something she couldn’t find in existing offerings. Johansson’s approach was to create skincare that helped nurture healthy skin over time, rather than offering quick fixes with harsh chemicals. The Outset was born from her journey toward achieving clear, balanced skin.
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4. Plant-Based Ingredients
At the core of The Outset’s formula is its dedication to plant-based ingredients. The brand features a signature “Hyaluroset Complex,” which is a plant-derived alternative to hyaluronic acid. Hyaluronic acid is renowned for its moisture-retaining properties, and The Outset’s botanical version provides the same hydrating benefits but is gentler on sensitive skin. This commitment to botanical ingredients helps the brand stand out in the clean beauty space, offering users a more natural approach to skincare without compromising on performance.
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5. Sustainable Packaging
Sustainability is a key pillar of The Outset, and this extends to its packaging. The brand consciously uses recyclable materials and minimalist designs to reduce waste. Johansson wanted to create a line that not only benefited people’s skin but also had a minimal impact on the environment. The simple, elegant packaging reflects the brand’s clean and minimalist aesthetic, but it also serves a practical purpose—helping users feel good about their beauty choices both for themselves and the planet. Each element of the packaging was carefully chosen to align with Johansson’s eco-conscious values.
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6. Cruelty-Free and Vegan
The Outset is fully committed to being a cruelty-free and vegan brand. None of the products are tested on animals, nor do they contain any animal-derived ingredients. This was a non-negotiable for Johansson, who is a staunch advocate for animal rights. By ensuring the line adheres to these ethical standards, The Outset appeals to a growing number of consumers who prioritize cruelty-free beauty. The decision to go vegan also complements the brand’s plant-based approach, further underscoring its commitment to clean, ethical skincare.
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7. Female-Led Brand
Scarlett Johansson co-founded The Outset with beauty industry veteran Kate Foster, forming a powerhouse partnership that brought the brand to life. Foster, who previously worked with luxury brands like Victoria’s Secret and Juicy Couture, helped Johansson shape the vision and direction of The Outset. Together, they created a brand that empowers women through simple, effective skincare. The collaboration between these two women brought a unique blend of star power and business expertise to the table, helping The Outset become a standout in the beauty industry.
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8. Fragrance-Free Formula
Many skincare products contain fragrances that can irritate sensitive skin, but The Outset is entirely fragrance-free. Johansson made this a priority, knowing firsthand how difficult it can be to find effective skincare that doesn’t irritate due to added perfumes. By avoiding fragrances, The Outset offers a gentle experience for those with skin sensitivities. The absence of synthetic scents also makes the products more inclusive, and appealing to a wider range of consumers who prefer odorless skincare.
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9. Streamlined Product Line
When The Outset launched, it did so with just five essential products. This was a deliberate choice, emphasizing the brand’s less-is-more philosophy. Johansson and her team carefully curated a simple yet effective range that covers the basics of a daily skincare routine: a cleanser, moisturizer, serum, and night cream. By starting with a streamlined lineup, The Outset encourages users to focus on core skincare steps without feeling overwhelmed by an endless array of products. This approach reflects Johansson’s desire to simplify skincare and prioritize quality over quantity.
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10. Inclusive Approach
The Outset was designed with inclusivity in mind, offering products that work for all genders and skin types. Johansson believes that beauty isn’t confined to gender, and neither should skincare. The brand’s minimalist packaging and fragrance-free formulas appeal to a wide audience, allowing everyone to incorporate The Outset into their routine. This inclusive approach is part of Johansson’s larger goal to create a brand that transcends the typical boundaries of beauty, focusing instead on healthy, radiant skin for all.
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