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Madelaine Petsch, best known for her role as Cheryl Blossom on the hit series Riverdale, has taken a new turn in her career, as she becomes the face of the new SKIMS Cotton Collection. The announcement of Madelaine Petsch SKIMS new campaign from Kim Kardashian’s brand came as a delightful surprise to many on Tuesday, September 5.
Even though Riverdale has come to an end, Petsch is not slowing down. Following the footsteps of icons such as Jenny McCarthy, Carmen Electra, Ice Spice, Megan Fox, and Raye, she’s the latest star to front the SKIMS campaign.
For those who followed the series, seeing Petsch step out of her Cheryl Blossom persona into a fresh, contemporary look is nothing short of mesmerizing. Renowned photographer and director, Stevie Dance, captured this transformation beautifully in a series of photographs showcasing Petsch in the brand’s renewed pieces.
SKIMS’ new Cotton Collection features timeless favorites with a twist. The Cotton Jersey and Cotton Rib designs, already making waves on the internet, now flaunt intricate updates. Think scoop-neck bralettes, high-waisted underwear, fitted leggings, and bodysuits, but with a chic color-blocked flair. The black-and-white theme prominently featured is complemented by the return of the brand’s much-loved baby pink shade, showcased elegantly by Petsch in the promotional shots.
Speaking about her experience with the brand, Petsch remarked, “When I wear Skims, I feel sexy and comfortable. I had such a good time on set and felt really confident in my Skims. The Cotton Collection is the softest loungewear.” Her words resonate with many who swear by the brand’s promise of delivering both style and comfort.
Madelaine Petsch SKIMS
While eager shoppers will have to wait for the price points of this collection, the brand’s consistent pricing strategy in the past might offer some clues. The fresh Cotton Collection is set to drop on Thursday, September 7, on Skims.com.
In the meantime, fans can get a glimpse of Petsch’s stunning transformation in the new campaign, now widely available across various digital and social platforms. Given the buzz, it’s advisable to join the waitlist for an early chance to shop, as mentioned in the brand’s Instagram post
The plot twist you didn’t see coming: it girl @madelame in new SKIMS Cotton, dropping this Thursday, September 7 at 9 AM PT / 12 PM ET.
SKIMS on Instagram
All in all, the collaboration between Madelaine Petsch and SKIMS promises to be another success story for the brand and a delightful treat for fashion aficionados.
