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Taylor Swift has once again made history, this time with her groundbreaking Eras Tour concert documentary on Disney+. The film, titled Taylor Swift: The Eras Tour (Taylor’s Version), captivated audiences worldwide, amassing an impressive 4.6 million views on Disney+ within just the first 72 hours of its release. This monumental achievement has crowned it the most successful music documentary in the history of the streaming service, as announced by Disney+. The Swiftie fanbase dedicated a staggering 16.2 million hours to watching the three-and-a-half-hour-long concert film over the debut weekend. Disney+ calculates a “view” based on the total streaming duration divided by the film’s length.
Taylor Swift The Eras Tour Disney Plus Records
The global premiere of The Eras Tour took place on Disney+ on Thursday, March 14, at 6 p.m. PT, introducing a richer version of the original film. This enhanced edition features five additional tracks: “Cardigan” from the “Folklore” album, alongside four acoustic renditions – “Death by a Thousand Cuts,” “Maroon,” “You Are in Love,” and “I Can See You.” These tracks, together with “Our Song” and “You’re on Your Own Kid,” form part of the 26-minute Acoustic Collection bonus feature. The concert film captures the magic of Swift’s first three Los Angeles performances of the Eras tour in August.
Disney+’s catalog of music documentaries and specials also includes other notable works such as Swift’s Folklore: The Long Pond Studio Sessions, Elton John: Farewell From Dodger Stadium, Black Is King: A Film by Beyoncé, and The Beatles: Get Back.
Taylor Swift’s Disney+ Projects Performance Overview
| Metric/Project | The Eras Tour (Taylor’s Version) | Folklore: The Long Pond Studio Sessions |
|---|---|---|
| Initial Release Date | March 14, 2024 | November 25, 2020 |
| Views in First 3 Days | 4.6 million | [Folklore Views] |
| Total Streaming Hours | 16.2 million hours | [Folklore Hours] |
| Global Box Office Revenue | $261.7 million | N/A |
| Additional Content | 5 bonus songs + Acoustic Collection | Director’s commentary, behind-the-scenes |
Disney is reported to have invested over $75 million for the global streaming rights to The Eras Tour concert documentary, a production spearheaded by Swift’s team.
In addition to its streaming success, Taylor Swift: The Eras Tour also made a significant impact in theaters, grossing $261.7 million worldwide following its October 13 release. This achievement solidifies its status as the most lucrative concert film ever. The digital release of the film, handled by Universal Pictures on December 13 – coinciding with Swift’s birthday – included three extra songs not featured in the theatrical version: “Wildest Dreams,” “The Archer,” and “Long Live.” These bonus tracks are also available in the Disney+ edition, adding even more value for Swift’s fans.
Taylor Swift: The Eras Tour (Taylor’s Version)
The cultural phenomenon continues on the big screen! Immerse yourself in this once-in-a-lifetime concert film experience with a breathtaking, cinematic view of the history-making tour.
