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Sydney Sweeney is about to make your lingerie drawer a lot more stylish.
The Euphoria and Anyone But You star is reportedly gearing up to launch her very own lingerie brand—and it’s shaping up to be a power play worthy of a Bond girl. According to Us Weekly, Sweeney’s new venture has been a passion project in the works for over a year. But it’s not just a solo effort. The buzz is that none other than Jeff Bezos and Lauren Sánchez are backing the brand, which adds a whole new layer of intrigue to her appearance at their lavish Venice wedding last month.
Sydney Sweeney Reportedly Launching Lingerie Line Backed by Bezos
And it doesn’t stop there. According to a report by Puck, the line is backed by Ben Schwerin, a partner at Coatue, a private equity firm supported by major tech figures—including Bezos and Michael Dell, CEO of Dell Technologies, who, together, have reportedly invested a cool $1 billion in the firm. This places Sweeney’s new endeavor right at the intersection of Silicon Valley money and Hollywood magnetism. As many aptly observed, this may be one of the most high-profile pairings of tech and Tinseltown in recent memory.
Of course, this isn’t Sydney’s first time playing the role of designer. Fashion fans will remember her flirty 2023 swimwear collaboration with Frankies Bikinis, which sold out almost instantly and was labeled the “sexiest ever” by the brand. With her signature blend of girl-next-door charm and bombshell confidence, Sweeney has become a style icon for Gen Z, and this new venture seems perfectly aligned with her sultry yet playful aesthetic.
Her fashion-forward moves are just one piece of the puzzle. Sweeney’s appearance at Bezos and Sánchez’s wedding also sparked whispers about her future film roles and projects. According to Page Six, Sweeney is reportedly attached to several Amazon MGM projects, including a possible turn as a Bond girl in Denis Villeneuve’s highly anticipated James Bond reboot, as well as a lead role in Jon M. Chu’s Split Fiction, a big-screen adaptation of a popular video game.
While fans wait for more details on the lingerie line, Sweeney is keeping busy on the big screen. She currently stars in Echo Valley, now in theaters, and will next appear in Ron Howard’s survival thriller Eden, alongside Jude Law, Ana de Armas, Vanessa Kirby, and Daniel Brühl. The film hits U.S. theaters on August 22, 2025.
From HBO breakout and 2-time Emmy nominee to lingerie mogul and blockbuster leading lady, Sydney Sweeney is just getting started.
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