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In true Taylor Swift fashion, the queen of reinvention has once again pulled off the unexpected. Despite not releasing any new music this past year, Swift has snagged a nomination for Artist of the Year at the 2025 MTV Video Music Awards. Yes, that’s right—no new album, and still a frontrunner. Only Taylor could.
Taylor Swift has been nominated for “Artist of the Year” at the 2025 VMAs
The competition? As fierce as ever. Taylor Swift is up against musical powerhouses including Bad Bunny, Beyoncé, Kendrick Lamar, Morgan Wallen, The Weeknd, and Lady Gaga, the latter of whom leads this year’s nominations with a staggering 12 nods. But if history is any indication, Swift may still come out on top. She swept last year’s VMAs with seven wins, bringing her all-time total to a record-breaking 30. Though she didn’t attend in person, she still made headlines with a shout-out to boyfriend Travis Kelce, charming fans and fueling the media frenzy.
Rumors Swirl of Album 12 Reveal as Swift Competes Against Gaga, Beyoncé, and More
And just when you thought things couldn’t get more Swiftian, rumors are swirling that the Midnights singer is planning something major. According to insider buzz, Swift is expected to announce her 12th studio album live during the VMAs—if she wins Artist of the Year. MTV is also reportedly teasing a four-second snippet of a new single for fans who cast all 20 of their votes for Swift online. Talk about a savvy (and very Swift) move.
If confirmed, this would mark the beginning of her next era, and fans are already decoding clues from her fashion choices. At last year’s show, Swift wore a plaid corset and matching skirt by Dior, paired with thigh-high boots and fingerless gloves—a throwback look that had Tumblr in a chokehold. Later in the night, she switched into a custom Monse minidress covered in jewels and featuring a spaceship graphic, widely interpreted as a visual nod to “Down Bad,” her alien-abduction-as-love-bombing anthem.
Whatever Taylor has planned, the world will be watching. And if history tells us anything, it’s that when Swift shows up, pop culture shifts. Buckle up, Swifties. Era 12 may be closer than we think.
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