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Hunter Schafer continues her reign as both a fashion muse and cinematic powerhouse, fronting Gentle Monster’s Fall 2025 collection through a surreal new short film titled THE HUNT. Directed by acclaimed visual artist Nadia Lee Cohen, the one-minute horror-inspired piece blurs the line between fashion and film, transforming a seemingly suburban dreamscape into a feverish nightmare.
Hunter Schafer turns suburban terror into high fashion in Gentle Monster’s eerie new short THE HUNT.
The Euphoria star, who stunned audiences with her haunting performance in the 2024 sci-fi thriller Cuckoo, channels a different kind of fear in THE HUNT. In the short, Hunter Schafer moves through an uncanny neighborhood filled with familiar yet distorted imagery—a nod to classic horror cinema—culminating in an eerie meditation on desire, control, and transformation. Cohen’s signature saturated palette and cinematic eye give the film a haunting beauty that feels both nostalgic and deeply modern.
This collaboration marks another bold move for Gentle Monster, the South Korean eyewear label known for pushing boundaries in both fashion and presentation. The brand’s retail spaces resemble avant-garde installations, and its campaigns often play like experimental art films. For Fall 2025, Gentle Monster embraces “the extreme of the ordinary,” elevating everyday eyewear into something fantastical, unsettling, and unforgettable.
Cohen, a British photographer and filmmaker celebrated for her retro surrealism, brings her distinct touch to the project. Her previous work includes Saint Laurent’s “As Time Goes By” short film series and Balenciaga’s Summer 2025 campaign, featuring Kyle MacLachlan. She also helped define the visual identity of Kim Kardashian’s SKIMS with her signature glossy, hyper-stylized aesthetic. In THE HUNT, she channels a campy horror sensibility while maintaining a high-fashion edge—making Schafer the perfect muse for her bizarre suburban fever dream.
Hunter Schafer’s momentum in Hollywood continues to accelerate. In 2026, she returns for the final season of Euphoria and headlines Blade Runner 2099 for Amazon, cementing her status as a multi-dimensional artist who transcends labels. More than a trend or a symbol, Schafer has become an undeniable force—an actress, an icon, and a visionary face for a generation drawn to both the beautiful and the bizarre.
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