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Scarlett Johansson Shines In a New M&M’s Super Bowl Commercial

Scarlett Johansson Sparkles in M&M’s Super Bowl Ad: Celebrating Almost Champions with Star Power and Sweet Surprises.

Scarlett Johansson M&M's commercial 2024

In a dazzling blend of humor and heart, M&M’s latest Super Bowl commercial not only tickles the taste buds but also tugs at the heartstrings, especially with the star-studded appearance of Scarlett Johansson M&M’s alongside NFL icons Dan Marino, Bruce Smith, and Terrell Owens. This year, the beloved candy brand takes a unique approach by celebrating the nearly-there heroes with its whimsical “Almost Champions Ring of Comfort.”

Scarlett Johansson M&M’s Perfect Match

The commercial, crafted by the creative minds at BBDO NY, introduces us to a world where not clinching the top spot still earns you a grand token of recognition. Enter the Almost Champions Ring of Comfort, a lavish piece of jewelry that’s as sweet as it is symbolic, adorned with an M&M cradling a football. But it’s not just any ring; this piece of bling harbors a delightful secret – it can hold a single M&M, embodying comfort in its most literal sense.


Dan Marino, the legendary quarterback known for his incredible career sans a Super Bowl victory, proudly showcases the ring. The ad cleverly plays on the idea of “what could have been,” with the ring’s diamonds humorously claimed to be compressed from M&M’s peanut butter candies, their luster courtesy of the collective sighs of Marino, Smith, Owens, and, of course, Johansson.


Scarlett Johansson, a luminary in her own right, brings a touch of Hollywood glamour to the mix. Her participation is particularly poignant, nodding to her brushes with near-victories at the Oscars in 2020. Johansson’s inclusion in the ad not only elevates its star power but also broadens its appeal, bridging the gap between sports enthusiasts and cinephiles.

Set to premiere in the first quarter of the Super Bowl on February 11, the 30-second spot marks M&M’s ninth foray into the Super Bowl advertising arena. Directed by Jess Coulter, the commercial is a testament to M&M’s legacy of delivering memorable and engaging content that resonates with a wide audience.

As we gear up for the big game, M&M’s reminds us that there’s a certain sweetness in coming close, and with stars like Scarlett Johansson, one of the most beautiful women in the MCU, lights up the screen, this message has never been more captivating. So, as you settle in to watch the Clash of the Titans on the field, keep an eye out for this gem of a commercial – it’s sure to be a highlight of the Super Bowl entertainment lineup.

Scarlett Johansson M&M’s Super Bowl Commercial

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